Burger King and eBay Tie Up For Pre-Launch Orders
If you are interested in eating the famous 5-inch Whopper Burger offered by the 2nd largest burger chain in the world, Burger King, then you can order it online through eBay even before it has opened its stores in India. Yes, Burger King is all set to come to India and its first store is set to open in India in New Delhi on the 9th November. Burger King wants to also enjoy a fair share of the growing online story of India and has decided to tie-up with eBay India to offer its popular burger for pre-launch orders.
The consumers who love to have a tasty bite of the Burger King’s signature burger Whooper can pre-order the same on eBay India. The most popular 5 inch diameter Whooper burger is available for a limited period only that will coincide with the launch of the company’s first outlet. The idea of this novel idea came to Burger King when they saw a lot of Indian consumers posting pictures of the whooper on the Burger king’s Facebook page. So, Burger King decided to reach to as many people as possible during the pre-opening days and to popularize the brand before it hits the stores in India for the first time.
The Whooper will be sold online for Rs. 128 and select consumers will get a chance to redeem their coupons at the Burger King outlets. Burger King will follow its store opening in Delhi with a new store in Mumbai and it has plans to come out in 10 other cities at the beginning. This is a new marketing trend adopted by many companies to woo customers and to experience what their new products are. Offering exclusive pre-ordering online to Indian customers with good offers was earlier done by cell phone manufacturers like Xiaomi, Motorola and Samsung and they have also tasted great success with this venture. Even, Coca- Cola entered into a partnership with Amazon India to unveil its diet drink Coke Zero for the very first time online in September.
Latif Nathani, the MD of eBay India feels that India’s e-commerce space is growing, and would see more things to happen in the e-commerce retail in this country in future. Indians are shifting to e-commerce at a rapid pace now and this is the reason why food and beverage companies are looking to cash in on the ecommerce bandwagon to reach to as many people as possible in the shortest possible time. He said that he is expecting more such deals to come on eBay India in the near future.